Trackier and Apptrove Make Strategic Debut at ad:tech Tokyo 2025
Cloudstuff Technology Private Limited
Trackier and Apptrove exhibited at ad:tech Tokyo 2025 for the first time.
After six years of active participation at ad:tech Delhi, as a registration sponsor and exhibitor, Trackier took a major step by appearing at ad:tech Tokyo 2025 for the first time. The theme for the event was: ‘The Future of Marketing Where AI, Data, and Human Connection Converge’.
The event was held from October 22 to October 24, at Tokyo Midtown and The Ritz-Carlton, Tokyo, where the company brought both their partner marketing platform Trackier, and mobile marketing platform Apptrove. This move is part of Trackier’s wider plan to expand their presence in Asia and serve a region where digital marketing is growing fast.
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Trackier’s leadership travelled to Tokyo to meet partners and potential clients in person, showing the company’s commitment to the region. Co-Founder and CEO Faizan Ayubi, Co-Founder and CMO Udit Verma, Chief Revenue Officer Mukul Kaushik, and Regional Manager for Greater China Sukie Cheng were on site at Booth B44.
Their presence helped open direct conversations with brands, agencies, and solution providers from across Asia-Pacific, and made it possible to answer local questions and explore collaboration opportunities on the spot.
ad:tech Tokyo 2025 focused on how AI, data, and human connection shape marketing today. The conference attracted 14,618 attendees, more than 240 speakers, and over 100 exhibitors. For Trackier and Apptrove, the event provided a strong platform to show how the companies work together to meet the needs of marketers who must balance technology and personal engagement.
Trackier: Performance with Practical Tools
Trackier supports over 1,500 clients across 20+ countries and offers a range of features for managing partner programs and affiliate campaigns. At the event, they highlighted capabilities such as real-time attribution, fraud detection, automated payout management, and more.
The platform includes more than 150 integrations, covering eCommerce systems like Shopify and WooCommerce and customer platforms such as HubSpot and Intercom. These connections help marketing and operations teams move data between systems, track partner contributions accurately, and manage payouts and reporting with less manual work.
Trackier’s focus is on helping teams make decisions based on accurate, up-to-date data. The company demonstrated how live dashboards and reporting can reduce the time spent on reconciliation and give teams clear insight into which partners drive revenue. For Japanese and other Asian brands that are starting or scaling partner programs, Trackier’s tools provide a practical way to measure performance and allocate budgets more confidently.
Apptrove: Mobile Measurement for App Marketers
Apptrove works with more than 500 clients in 72 countries and specialises in mobile measurement and analytics. At ad:tech Tokyo, Apptrove demonstrated their capabilities that matter to app marketers, including omnichannel tracking, deep linking, SKAdNetwork analytics for iOS attribution, audience segmentation, real-time uninstall tracking, fraud detection, and more.
These features help users understand user acquisition flows, identify high-value audiences, and spot suspicious activity early. For markets across Asia, where mobile use is high and privacy rules are evolving, reliable mobile analytics are essential. Apptrove aims to give mobile apps the visibility they need to measure campaigns accurately and improve lifetime value through better targeting and retention strategies.
Engaging with the Market, One Conversation at a Time
At Booth B44, the Trackier team ran product demos, offered one-on-one consultations, and gathered feedback from local and regional marketers. These exchanges gave the team a clearer picture of what brands in Japan, China, and other Asian markets need right now. Topics that came up included local regulatory requirements, differences in attribution expectations across platforms, and the specific needs of app-first vs. web-first businesses.
Sukie’s role as regional manager for Greater China was an important signal that Trackier plans to engage across multiple Asian markets, not only Japan. Her presence made it easier for visitors with questions about China to get relevant answers and for Trackier to begin customizing its approach for different countries in the region.
Balancing Technology and Human Connection
Both Trackier and Apptrove platforms use real-time analytics to support marketing decisions while keeping customer relationships central. Trackier’s recommendation features and Apptrove’s predictive analytics are designed to help businesses automate routine tasks without losing sight of relevance and personalization. The goal is to give users tools that let them act
quickly on data.
What Comes Next
Trackier’s appearance in Tokyo represents more than a single event. It marks the start of an ongoing effort to build local ties, refine product fit for Asian markets, and support brands and agencies with direct, on-the-ground expertise.
With leadership present, two platforms shown together, and regional management in place, Trackier and Apptrove are set to continue growing their footprint across Japan, China, and the wider Asia-Pacific region.
For brands, agencies, and advertisers looking for practical support on performance or mobile marketing, Trackier and Apptrove now offer regional contact points backed by global experience. The company plans to follow up on conversations started at ad:tech Tokyo and to continue working with partners to bring local knowledge and technical capability together.
For partnership inquiries or more details, reach out to the Trackier team or visit their
website.
概要
Trackierは、6年間のad:tech Delhiでの参加に続き、2025年に初めてad:tech Tokyoへ出展し、アジア市場への本格的な進出に向けた重要な一歩を踏み出しました。イベントは10月22日～24日に東京ミッドタウンおよびザ・リッツ・カールトン東京で開催され、テーマは**「AI・データ・人間のつながりが交差するマーケティングの未来」でした。Trackierは、自社のパートナーマーケティングプラットフォーム（Trackier）とモバイル計測プラットフォーム（Apptrove）**を披露し、急成長するAPAC市場に向けた価値を示しました。
ブースB44には、Faizan Ayubi（CEO）、Udit Verma（CMO）、Mukul Kaushik（CRO）、そして**Sukie Cheng（大中華圏リージョナルマネージャー）**が参加し、アジア太平洋地域のブランド、代理店、ソリューションプロバイダーと直接対話を行いました。日本、中国、その他アジア市場におけるニーズ、規制、計測の期待値について深く理解する機会となりました。
今回のad:tech Tokyoには14,618名の来場者、240名以上のスピーカー、100社以上の出展者が参加。TrackierとApptroveにとって、テクノロジーと人間的なつながりの両立を支える自社ソリューションを紹介する重要な場となりました。
Trackierは、リアルタイムアトリビューション、不正検知、自動ペイアウト、150以上の連携機能などを紹介し、パートナー・アフィリエイト運用をデータドリブンに最適化できる点を強調しました。
Apptroveは、オムニチャネル計測、ディープリンク、SKAN分析、アンインストール追跡、不正防止など、アジアのモバイルファースト市場に不可欠な機能を紹介しました。
会期中、Trackierチームはデモや個別相談を通して、各市場のニーズや課題を把握し、今後の戦略に活かせる洞察を収集しました。今回の東京での出展は、単なるイベント参加ではなく、日本およびAPAC地域での長期的な取り組みの始まりを意味しています。
TrackierとApptroveは、日本、中国、アジア太平洋地域全体において、グローバルな経験に裏打ちされたローカルサポートを提供し、パートナーとの協業を強化しながら、今後も市場を拡大していく予定です。
プレスリリース提供：PR TIMES
記事提供：PRTimes
