エンタープライズソーシャルソフトウェア市場、2032年までに92.19億米ドルに成長見込み
SNS INSIDER PVT. LTD.
The enterprise social software （ESS） market has been expanding rapidly in recent years, driven by the increasing need for collaboration, communication, and productivity improvements across businesses. It is expected to reach USD 17.56 billion by 2023, growing at a compound annual growth rate （CAGR） of 20.30% from 2024 to 2032, reaching USD 9.219 billion by 2032. The widespread adoption of remote and hybrid work has increased the need for employees to communicate efficiently regardless of location, leading to the increasing integration of cloud-based ESS solutions into corporate workflows. This has led to their adoption across a variety of industries, including technology, healthcare, finance, and manufacturing. Furthermore, the flexibility, scalability, and cost-effectiveness of cloud solutions are driving market growth.
Demand for ESS is expected to continue to grow as companies seek to improve employee engagement and create collaborative work environments. Social tools integrated with business software enable employees to collaborate efficiently regardless of location. Furthermore, growing interest in data-driven decision-making and personalized user experiences is also driving the demand for ESS. Advanced collaboration tools and analytics using AI, as well as integration with existing systems such as CRM and ERP, are key elements supporting future growth.
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Segment Analysis: By
Company Size,
Large Enterprises will lead the market, accounting for approximately 64% of revenue share in 2023. Large enterprises have ample resources and can invest in advanced social software. Scalability, customization, and integration with existing systems streamline communication and knowledge sharing among distributed teams. Meanwhile, the small and medium-sized enterprise （SME） segment is projected to grow at the highest CAGR of approximately 21.69% from 2024 to 2032. As digital transformation becomes a higher priority, interest in flexible and affordable cloud-based solutions is growing, driving demand for enhanced team collaboration in remote and hybrid work environments. By
Deployment Type:
By 2023, cloud-based solutions will account for 58% of the market and will be the primary revenue driver. Cloud-based solutions reduce the burden of initial investment and infrastructure construction, and allow for quick deployment and easy updates. As companies advance their digital strategies, demand for cloud-based solutions is driven by features such as remote team support, real-time collaboration, and seamless integration. Meanwhile, hybrid systems are expected to grow at the highest CAGR of approximately 23.73% from 2024 to 2032. Hybrid systems, which combine the flexibility of the cloud with the security of on-premises systems, are recognized for their ability to securely manage sensitive data, even in highly regulated industries, and are expected to drive future growth. By
industry
, BFSI （banking, financial services, and insurance） maintained the largest share of revenue in 2023, accounting for 29% of the market. The financial industry is seeing an accelerated adoption of ESS due to the growing need to securely and efficiently manage large amounts of sensitive data to enable faster decision-making across departments and improve customer service. Meanwhile, the healthcare and life sciences sector is expected to grow at the highest CAGR of approximately 22.94% from 2024 to 2032. Demand for social tools that support information sharing among healthcare professionals and streamline administrative tasks is increasing, with the aim of streamlining patient care, research, and regulatory compliance.
Regional Analysis :
North America led the market in 2023, capturing approximately 38% of revenue share. North America, with its advanced technology infrastructure and high penetration rate of cloud solutions, is driving major companies to actively adopt digital tools. North America's focus on digital transformation and robust regulatory framework make it the center of the ESS market. Meanwhile, Asia-Pacific is expected to grow at the highest CAGR of approximately 22.75% from 2024 to 2032. The advancement of digitalization, particularly in emerging markets such as India and China, along with the rise in startups and expanding IT infrastructure, is driving market expansion. The increasing adoption of cloud-based social software is driving companies in Asia-Pacific to improve productivity and promote flexible working styles.
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Competitive Landscape : Major players
competing in the ESS market include Microsoft Corporation （Teams, Yammer）, Salesforce （Chatter, Slack）, IBM Corporation （Connections, Watson Workspace）, Oracle Corporation （Oracle Social Network, Oracle Cloud）, SAP SE （Jam, Business Network）, Google LLC （Workspace, Chat）, Atlassian Corporation （Confluence, Trello）, Zoho Corporation （Cliq, Connect）, Meta Platforms, Inc. （Workplace）, and Cisco Systems, Inc. （Webex, Jabber）. Other active players in the market include TIBCO Software, OpenText, Aurea, Lithium Technologies, SocialText, VMware, Atos, BroadVision, MangoApps, Bitrix, Autodesk, and Huddle, who are focusing on product diversification and enhancing integration capabilities.
In recent developments, Hitachi and Microsoft announced a strategic partnership in June 2024 with significant investment to accelerate business and social innovation using generative AI. Furthermore, in January 2025, Atlassian highlighted the effectiveness of its enterprise social networking service in improving employee engagement, drawing attention as a communication efficiency tool for remote and hybrid teams. Market competition revolves around increasingly sophisticated AI capabilities and improved integration, and companies are seeking optimal ESS solutions to improve employee productivity while maintaining organizational culture.
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