PTT（プッシュ・トゥ・トーク）ソリューション市場、2023年328億ドルから2032年840億ドルへ拡大へ
SNS INSIDER PVT. LTD.
The global Push-to-Talk （PTT） market is expected to reach approximately USD 32.8 billion in 2023 and USD 84 billion in 2032, demonstrating robust growth at a compound annual growth rate （CAGR） of 11.02% from 2024 to 2032.
This growth is driven by the advancement of communication networks and the need for enhanced on-site communication. PTT allows instant voice calls with a single touch and is gaining popularity as an essential tool in the on-site work, public safety, transportation, and infrastructure industries.
In particular, the spread of LTE and 5G networks has dramatically enhanced the reliability and coverage of PTT services, with approximately 85% of the world's population now having access to LTE networks. 5G subscriptions are expected to reach approximately 4.6 billion by 2028, covering approximately 60% of the world's population. These infrastructure developments are accelerating the adoption of PTT.
Furthermore, the integration of cloud-based PTT services and PTT functionality into mobile devices provides businesses with more scalable and flexible communication solutions, contributing to improved safety and efficiency in on-site operations such as construction, manufacturing, and logistics.
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Segmentation Analysis:
This market is analyzed from multiple perspectives, including "offering type," "network type," "industry/application," and "company size.
" By offering type, the "hardware" segment will account for over 45.7% of revenue as of 2023. Hardware equipment （dedicated terminals, wireless devices, etc.） has traditionally had a strong presence in the public safety, construction, and transportation sectors, demonstrating its strengths in durability and reliability.
Meanwhile, the "solutions （software/services）" segment is expected to grow significantly. As a communications solution that can be deployed across a variety of devices （smartphones, tablets, and PCs）, it will be key to supporting the mobility and decentralization of businesses and organizations. By
network type, the "land mobile radio （LMR）" segment will account for over 58.7% of revenue as of 2023. LMR has long been established as a mission-critical communications method in the public safety, utility, and transportation sectors, highly regarded for its wide coverage and reliability.
However, the "cellular/PoC （Push-to-Talk over Cellular）" segment is expected to show significant growth in the future. The instantaneous calling, wide-area coverage, and low equipment costs of mobile communication networks are driving widespread adoption in a variety of industries, including logistics, construction, and field services. By
industry and application （vertical）, the public safety and security segment is expected to account for over 26.8% of the market revenue by 2023. PTT is essential for police, fire departments, and emergency response agencies, who require instant voice communication. Furthermore, the government and defense segment is expected to exhibit the highest CAGR, driven by the need to strengthen communications infrastructure for national security, disaster response, and polar and remote locations.
In addition, PTT solutions are gaining popularity in commercial applications, such as construction, manufacturing, and logistics, for their safety and operational efficiency, resulting in significant expansion of applications. By
company size, the large enterprise segment is expected to account for over 62.6% of market revenue by 2023. Large enterprises with numerous locations and employees require real-time communication between distributed sites, and have adopted customizable and robust PTT solutions. The
small and medium-sized enterprise （SME） segment is expected to see significant growth in the future. SMEs, seeking cost-effectiveness, mobility, and rapid on-site response, are attracted by the ease with which PTT can be deployed to establish instant communication infrastructure, expanding potential demand.
Regional Analysis
: North America leads the market, capturing over 30.6% of the market by 2023. North America, home to many key players and technological innovations, and its already highly developed public safety, law enforcement, and transportation infrastructure, is driving the adoption of PTT solutions. Furthermore, the high demand for safety in emergency response and public communications is driving the market, driven by the strengthening of instant call infrastructure. Meanwhile
, the Asia-Pacific region is expected to exhibit the highest CAGR in the future, driven by the rapid expansion of commercial and industrial activities, the increasing demand for field work in the construction, manufacturing, and logistics sectors, and the development of 5G/LTE infrastructure. The adoption of PTT is accelerating, particularly in countries such as China, India, and Japan, as the need for workplace safety and rapid response communications grows.
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Competitive Landscape:
Major players in the PTT market include Motorola Solutions （MOTO PTT/WAVE）, Zello （Zello Push-to-Talk/Zello Work）, Hytera （Hytera Push-to-Talk/Hytera DMR）, Tait Communications （Tait TETRA/Tait DMR）, Telstra （Telstra Team Talk/Telstra Connected Workforce）, Verizon Communications （Verizon Push-to-Talk/Verizon Connect）, AT&T Inc. （AT&T Push-to-Talk/AT&T FirstNet）, and Qualcomm Incorporated （Qualcomm Snapdragon PTT/Qualcomm 3GPP）. Other market competitors include Zebra Technologies, Airbus SE, Iridium Communications, ServiceMax, Simoco Wireless Solutions, GroupTalk, Orion Labs, Voxer Net LLC, International Push to Talk Ltd, and Enterprise Secure Chat. Driven by
trends such as cloud computing, app adoption, workforce mobility, and IoT/AI integration, companies are pursuing a variety of strategies, including integrating existing LMR devices, switching to cellular/PoC solutions, strengthening security, and specializing in vertical industries. Competition is occurring at multiple levels-devices, networks, and software/services-and technological innovation and the development of new applications are key.
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https://www.snsinsider.com/reports/digital-mobile-radio-market-8244 "
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https://www.snsinsider.com/reports/decision-intelligence-market-3400 "
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