AI動画生成市場は、2032年までに27億660万ドル規模に成長すると予測されている。
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The AI video generator market is at a turning point, driven by rapid technological advancements and growing demand for video content. The market size is estimated at US$544.65 million in 2023 and is projected to reach US$2,706.6 million by 2032, growing at a CAGR of 19.55% from 2024 to 2032. As video becomes a key communication tool in a wide range of fields, including marketing, education, entertainment, and corporate communications, AI-based video generation technology plays a key role in improving both production efficiency and expressiveness. Analysis of Growth
Factors:
The biggest factor driving market growth is the increasing influence of video content. According to a survey, approximately 80% of marketers recognize video as the most effective way to increase customer engagement. Companies that have adopted AI video generation have reported an approximately 30% increase in productivity compared to traditional production methods, praising the combination of cost reduction and speed. Furthermore, video is expected to account for approximately 82% of consumer internet traffic by 2032, making the use of AI tools essential for maintaining competitiveness. Advances in natural language processing and computer vision have improved the accuracy of contextual understanding and visual expression, making it possible to generate videos that match the viewer's interests.
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Segmentation Analysis: Trends by Type:
The AI video generator market is comprised of diverse technology types. Tools that generate videos from text are in high demand for marketing and educational purposes. The convenience of being able to create videos simply by entering text is highly valued, enabling content production in a short space of time. AI animation software, with its ability to add movement to still images and illustrations, is increasingly being used for brand stories and explainer videos.
Meanwhile, AI-powered video editing tools are gaining popularity for simplifying the production process through image quality correction, automatic editing, and effect suggestions, enabling high-quality videos to be produced without specialized knowledge. Real-time video generation and automatic news video generation are also growing significantly, increasing their presence in media operations that require immediacy.
Analysis by Component:
As of 2023, the solutions segment will hold the largest share, accounting for approximately 64% of the total market. This segment includes AI video generation platforms and software, and plays a central role in corporate content strategies. While implementation and operational costs require a certain investment, over 70% of companies using these tools have experienced increased engagement, demonstrating a high return on investment.
Analysis by Organization
Size: Large enterprises will account for over 61% of the market in 2023. Large companies are using AI video generation for training videos, product introductions, and internal communications, achieving both consistent messaging and production efficiency. By combining it with marketing automation, video distribution based on customer data is now possible, leading to the provision of individually optimized experiences. Meanwhile, interest in AI video is also increasing among small and medium-sized enterprises, with approximately 70% recognizing the potential of AI video.
Analysis by Region: Asia Pacific:
Asia Pacific will hold the largest regional share in 2023, accounting for 31.40% of the total market. In addition to its large population and high internet usage rate, the growth of small and medium-sized enterprises is driving demand for video. The spread of social media is driving companies to strengthen their use of video to enhance brand awareness, leading to increased investment in AI tools. Furthermore, the rise of AI-related startups creates an environment conducive to technological innovation, further supporting this region's dominance.
North American Market Trends
: Changing consumer behavior and the adoption of advanced technologies are driving the North American market. More than 70% of marketers in the region prioritize video, and more than half of consumers have a favorable impression of brands that use video. The high smartphone penetration rate and established video viewing habits are driving the expansion of AI video generators.
Market Challenges and Restraints
: Concerns remain about the quality of AI-generated videos. Many users feel that AI-generated videos lack the creativity and emotional expression of human-produced content, with approximately 60% of consumers valuing human creativity. Because AI generates content based on existing data, it can appear unoriginal. Therefore, careful implementation is required in areas where reliability is essential. Read the
full report:
https://www.snsinsider.com/reports/ai-video-generator-market-3169 Competitive Landscape and Key Player Trends :
The AI video generator market is highly competitive, with a variety of companies offering innovative services. Companies such as Synthesia, Pictory, Lumen5, InVideo, and Designs.Ai offer platforms that combine ease of use with high functionality. DeepBrain and Rephrase.ai are expanding their presence in the fields of personalized video and synthetic media. These companies are differentiating themselves through improved user experience and expanded functionality, strengthening their competitive position in the market.
Future Outlook:
As AI-generated videos are increasingly integrated with augmented reality and virtual reality, they are expected to evolve into a more immersive means of expression. As the technology matures and the usage environment improves, AI video generators are expected to continue to grow sustainably as a core player in the media and communications fields.
Related Reports:
Text-to-Video Generation AI Market: "
https://www.snsinsider.com/reports/text-to-video-ai-market-3474 "
AI Image Generation Market: "
https://www.snsinsider.com/reports/ai-image-generator-market-4774 "
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